1:1 Health & Fitness Coaching — Butte County & Online

Get the most
out of life.

1 on 1 coaching for people looking for a better quality of life through optimizing their health and fitness. Maybe you’ve been at it for years with nothing to show for it. Maybe you tried, life got loud, and you stopped. Both are a fine place to start.

Your first month: no results, no payment.

Enter your email and I’ll personally reply with my honest take on what’s likely holding you back. No newsletter blasts. No spam. No obligation.

Coached by someone who lives it

50K & 100K ultramarathon finisher

Not out of discipline. Out of love for what a healthy body lets you go and do.

Dad of three

Fit and healthy inside a real family and a real schedule — the same life you’re living.

Risk-free first month

You don’t pay unless you get results. That’s my credential.

First month: results or you don’t pay In-person: Butte County, CA Online: anywhere No calorie counting or crash diets 1:1 only — never cookie-cutter

The real problem

You’ve tried this before.
So why didn’t it stick?

✕

You’ve put in real stretches at the gym — and come out the other side looking and feeling about the same as when you started.

✕

You’ve done the diets. The weight comes off, then it comes right back.

✕

You’re dragging by mid-afternoon, running on coffee, and the energy you used to have is gone.

✕

Something always pulls you off it — work, kids, an injury, a rough month — and starting over gets harder every time.

The problem was never you. It’s that nobody ever built the plan around you.

What you actually get

One coach. One plan.
Every piece handled.

This is not a workout app or a PDF. It’s a complete, personal plan for your health — built around your body, your schedule, and the life you actually want to be living, then adjusted with you every single week.

No. 01

Training plan built for you

A program designed around your body, your equipment, and your calendar — with coaching on execution, not just a plan thrown over the fence.

No. 02

Nutrition plan that fuels your life

No calorie counting. No starvation diets. No weighing your chicken on a kitchen scale at a family barbecue. We build a way of eating that fuels the life you’re actually living — and weight loss shows up as a welcome side effect, not the whole point.

No. 03

Weekly 1:1 coaching

Real accountability, troubleshooting, and support from a real human who knows your name and notices when you go quiet. In person anywhere in Butte County, or online from anywhere. We meet, we measure, we adjust.

I own the outcome.
Every step of the way.

I build your plan with you, walk every week with you, and take personal responsibility for how it goes — your training, your food, your recovery, and showing up when things get hard. That’s exactly why I can guarantee your first month.

How it works

Three steps. No mystery.

01

Tell me where you’re stuck

Drop your email or book a free call. We talk about where you are, where you want to be, and what’s been getting in the way. Zero pressure — if we’re not a fit, I’ll tell you.

02

We build your plan together

We get clear on what you actually want — the energy, the strength, the way you want to feel at 5pm on a Tuesday — and I build your training and nutrition plan around it. Then month one begins, at zero risk to you.

03

Live it, and let’s see

You get the whole thing — training, nutrition, and weekly 1:1 coaching where we adjust as you go. At the end of month one, you decide whether it was worth paying for. If it wasn’t, you don’t.

Your first month

One month completely risk free.

No results, you don’t pay.

Every coach says they’re confident. Here’s what confidence actually looks like: give me your first month. If you don’t get results, you don’t pay for it. Not a partial refund. Not a store credit. You simply don’t pay.

No conditions, no fine print, no case to argue. You don’t have to prove you followed the plan and I’m not going to audit your food log. If it didn’t work for you, it didn’t work — we shake hands, we part ways, and you keep everything you learned.

I can only offer this because the coaching works, and because I only take on people I genuinely believe I can help. That’s what the free call is for.

Book your free call Or start with your email

How it works

  • Month one: you get everything — full coaching, full plan, nothing held back.
  • At the end of it, you decide whether you got results.
  • If you didn’t, you don’t pay — and we go our separate ways, no hard feelings.
  • If you did, we keep going month to month. Cancel whenever you want.
Cole Henderson with two of his three kids on the trail

Your coach

I don’t just teach this.
I live it.

I’ve finished 50K and 100K ultramarathons — not because I’m built different, and not because I love suffering. I do it because I love being able to. Because there’s something worth chasing in a body that says yes when you ask it to go 60 miles, or carry a kid on your shoulders at the end of a long day.

And I’ve built all of it inside a real life — a working dad of three, the same packed calendar and competing priorities you’re dealing with.

I’m not going to hand you a template and disappear. I’ll build your plan with you, meet with you every week, and take personal responsibility for how it goes — because being fit and healthy was never really about the mirror. It’s about how much of your own life you get to say yes to.

— Cole Henderson

50K Ultra Finisher 100K Ultra Finisher Active Dad of Three Butte County, CA

Is this you?

I don’t coach everyone.

1:1 coaching with a results guarantee only works when we’re a genuine fit. Here’s the honest breakdown.

This is for you if…

  • You’ve tried exercising and watching your diet — and it never came together, or never lasted.
  • You’re juggling career and family, and you want energy for both.
  • You’re a weekend warrior who wants to actually perform, not just survive Monday.
  • You know you’re capable of more, and you actually want to enjoy getting there.

This is not for you if…

  • You’re looking for a shortcut — a pill, an injection, or a surgery — instead of a change.
  • You want a cheap app subscription, not a coach who knows your name.
  • You’re not ready to be honest about your eating, sleep, and training.
  • You want someone to hand you a body. I’ll build the plan and walk it with you — you still have to live it.

The investment

One monthly rate.
Everything included.

Your training, your nutrition, and weekly 1:1 coaching — one flat monthly rate, no upsells, cancel anytime. And your first month carries the guarantee: no results, no payment. This is a real investment in the one asset everything else in your life runs on. We’ll talk exact numbers on your free call, once we both know it’s a fit.

Book your free call

Questions

Fair questions,
straight answers.

Do I need a personal trainer too?+

Personal training can be an important piece — someone hands-on with your form and effort in the gym is genuinely valuable. But it’s far from the whole puzzle. A trainer works with you in the gym. I work with everything around it — what you eat, how you recover, and whether you’re actually showing up for it, week after week. If you already have a trainer you like, coaching fits right alongside it.

How does “results or you don’t pay” actually work?+

It covers your first month, and it’s as simple as it sounds. You get the full program for a month — coaching, training, nutrition, nothing held back. At the end of it, if you didn’t get results, you don’t pay, and the coaching relationship ends there. No conditions, no proving anything, no awkward negotiation. After that first month we’re simply month to month, and you can stop any time.

Do I have to count calories or track macros?+

No. I can teach you how to lose weight and build muscle without ever counting a calorie. In certain circumstances we may keep a loose eye on one or two macros, but that’s the exception, not the rule. We eat to fuel your life.

Do I need a gym membership or equipment?+

No. Your program is built around what you actually have access to — a human body is the only equipment truly required to get fit, healthy, and strong. The plan fits your life, not the other way around.

What if I’m not in Butte County?+

Then we work together online — video check-ins, the same personal programming, the same weekly accountability, the same guarantee. If you are in Butte County (Chico, Paradise, Oroville, and surrounding areas), we can meet in person.

How much time does this take each week?+

Honestly, there’s no way to know without meeting first — it depends on your goals, your schedule, and what your life actually looks like right now. That’s exactly what the free call is for. Whatever we land on has to fit inside a real life, or it won’t last. If you dread it, we designed it wrong.

How much does it cost?+

It’s a single flat monthly rate with everything included — coaching, programming, and your nutrition plan. It’s priced as what it is: 1:1 work with a coach who puts his first month on the line, not a $15 app. We’ll go over the exact number on your free call once we both know this is a fit — and remember, that first month costs you nothing if it doesn’t work.

Your best years aren’t behind you.
They’re unclaimed.

Tell me where you’re at. I read every message and reply personally — worst case, you get a free, honest outside opinion and lose nothing.

No spam, no newsletter blasts — just one personal reply from me.

or
Skip ahead — book your free call